Articles and Resources - Susan K. Bailey Advertising

How Long is a Piece of String
It’s a seemingly irrelevant question isn’t it! Although, does it make any less sense than questions such as: How do I get fit? Or, how do I market my business? There is always more than one right answer....MORE >

The Beginners Guide to Facebook
A quick and easy guide to everything you need to start a page for your business,
from how to post, upload photos, videos and much more....DOWNLOAD NOW >

Marketing 101: Owners Never Plan to Fail but Often Fail to Plan!
You need a marketing plan. Without one, you are like a person in a dark room trying to find something....MORE >

Stay Ahead of Your Competition:
Every club owner faces the same question: How do I increase revenues and stay
ahead of my competition with a sluggish economy and rising costs? ...MORE >

Our Surefire Marketing Solution for Your Club:
In the fitness club industry, 40% of our clients leave each year. We must replace them
and find even more in order to remain profitable....MORE >

How Direct Mail Can Boost Your Networking Efforts:
10 Tips to Help You Get the Results You Want. You have to market to
stay ahead in business today. Even if you live in a small community, ...MORE >

Ready. Aim. Fire. Fire. Fire!
During the turn of the century, a junior U.S. Navy Officer gave his superiors
an idea of constantly firing upon targets using a method of continuous-aim firing. ...MORE >

Welcome to the Hilton ...we have beds!
One of the hardest things to do in marketing is connect emotionally to your prospect. Telling them how much stuff you have in your club just doesn't do it, which makes me wonder why so many clubs ...MORE >