The SKB Philosophy

At Susan K. Bailey, our mission is to create effective marketing that demonstrates the positive results that fitness can bring to life. We offer market-tested promotions and original creative and copy. We maintain an enormous photo library that offers an unparalleled collection of compelling, human and active lifestyle images. We share with our clients a unique understanding of their industry having worked with hundreds of health clubs and fitness centers for almost two decades. We also have a unique understanding and a solid belief in direct mail as being the most targeted, attention-grabbing and cost-effective way of advertising ever invented. Direct mail, our first love, can become your secret weapon.

What You Will See Here

Susan K. Bailey believes that a large part of our task is to do exactly what our clients do: to promote health and well being for every individual through sound programs of fitness and exercise. Our belief is no different to that of club personnel and dedicated members, that being fit simply makes life better. The message that we at SKB continually retain in the back of our creative minds is that it’s not just exercise itself that’s important, but the benefits and rewards you will experience in your life simply because you work out. After all, it’s people’s lives we’re talking about. Our work should be easy: to be passionate about life and create compelling advertising messages to convince individuals that they can get more out of life. This is why much of our creative for the fitness industry shows people in ‘real life’ situations, enjoying life, seizing opportunities, and reaping the rewards of being fit. Simple enough right?

The Mechanics

We provide the counts, the mailing lists, design strong, well-written, eye-stopping creative in full-color and swiftly and effectively execute a successful campaign for your club. And remember the 15-minute rule: that’s all the time it should take for a member to reach your club. So, most of your prospective members are right in your neighborhood. Reach them with good, cost-effective advertising and reach them often.