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How To Make Club Marketing Work
Susan K. Bailey has developed
literally thousands of advertising promotions that set in motion the
following simple steps in an essential formula that will lead to your
business success. We will take you through each step to maximize that
success
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step 1:
target market
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define your potential member:
the prospect
the member referral
the member
the former member
the corporate member
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step 2:
delivery |
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the delivery accounts for 50% of the success of the campaign, reach out to your potential member:
free P.U.M.P. report
member plotting
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step 3:
message |
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get your potential member's attention
browse samples
creative design:
The
look accounts for 20% of the success of the campaign. Think attractive,
appealing, intriguing. Then think branding and a unique positioning
statement that communicates how you differ from your competitors.
Create a consistent look to attract your niche market, show real people
enjoying real life and deliver a compelling message about the
difference fitness can make. In short, inspire your target market to
make fitness part of their life and to choose your club when do!
campaign development:
Think
consistent look created to attract your niche market, a look that has
“legs”. A theme that, each time it is repeated, will continue to
reinforce your brand, establish your strength and credibility in the
marketplace, and give you the advertising power tools called instant
recognition and trust.
branding and logo development:
Think
strategy to distinguish an identity for your club that will maintain
consistency and develop strong recognition in the marketplace.
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step 4:
the offer
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motivate them to join:
The look accounts for 20% of the success of the campaign.
The 5 best ever offers [link] |
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