Tools and Ideas


Member Plotting | Susan K. Bailey Marketing & Design




Member Plotting
:
Bring the right members
right to you!



Know. Target. Save.

One of the most common questions we get asked is "where should I send my direct mail postcards?" Let's find out! Each club is unique and should be looked at on a case-by-case basis. However, you do share some common criteria. For example, most of your members come from a definitive geographic radius or drive-time and tend to be of similar income. You can likely tell us which zip codes are most popular, but that is not always enough.

Introducing Member Plotting.
This service breaks down your membership to the carrier route level which means that not only can we tell how many potential prospects live within the specified radius or drive-time, but we can also tell exactly how many of those residents are already your members! By plotting this information onto a map we can then identify your most popular routes, remove your existing members from the mailing and target those most likely to respond.

This is a great tool that allows you to KNOW where your members are coming from, TARGET who should receive your message and SAVE you money by eliminating unnecessary addresses from your mailing list.

Simply fill out the form below to get started
and we'll call to walk you through this valuable service.



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