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Where do I find NEW members?
Is your club in the right place?
You
bet it is. Your target market is closer than you may think. 80-90% live
within 15-minute drive. A demographic report to identify numbers will
certainly Power Up your Mail Program and is available free with our
P.U.M.P. report [link].
In addition, our Member Plotting [link] service
drills down your membership from just zip codes to the post office
carrier route level which means that not only can we tell how many
potential prospects live within the specified radius or drive-time, but
we can also tell exactly how many of those residents are already your
members! By plotting this information onto a map we can then identify
your most popular routes, remove your existing members from the mailing
and target those most likely to respond.
The 5 best ever offers
The offer accounts for 30% of the success of the campaign.
• offer benefits not features
• make it enticing and risk free
• have a strong call to action
• give a deadline for activation
There is a limit to what a club can offer, and that really boils down to 1. time 2. money 3. stuff.
These are the 5 most popular market-tested offers that work time and time again.
• 14 day (minimum) free trial [link to samples]
• 30-day money back guarantee
• Paid-for trial [link to samples]
• Pay $0 enrollment fee
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